diff --git a/src/main/java/com/gxwebsoft/cms/entity/CmsWebsite.java b/src/main/java/com/gxwebsoft/cms/entity/CmsWebsite.java
index 01b4293..a2c87d3 100644
--- a/src/main/java/com/gxwebsoft/cms/entity/CmsWebsite.java
+++ b/src/main/java/com/gxwebsoft/cms/entity/CmsWebsite.java
@@ -117,6 +117,10 @@ public class CmsWebsite implements Serializable {
     @TableField(exist = false)
     private String templateName;
 
+    @Schema(description = "是否初始化示例数据（仅 create 入参使用，不落库；true=生成标准示例栏目与内容，false=空白骨架，null=沿用模板克隆历史行为）")
+    @TableField(exist = false)
+    private Boolean initDemoData;
+
     @Schema(description = "行业类型(父级)")
     private String industryParent;
 
diff --git a/src/main/java/com/gxwebsoft/cms/service/impl/CmsWebsiteServiceImpl.java b/src/main/java/com/gxwebsoft/cms/service/impl/CmsWebsiteServiceImpl.java
index 833f811..c9e398f 100644
--- a/src/main/java/com/gxwebsoft/cms/service/impl/CmsWebsiteServiceImpl.java
+++ b/src/main/java/com/gxwebsoft/cms/service/impl/CmsWebsiteServiceImpl.java
@@ -19,7 +19,9 @@ import com.gxwebsoft.shop.vo.ShopVo;
 import org.springframework.stereotype.Service;
 
 import javax.annotation.Resource;
+import java.math.BigDecimal;
 import java.time.LocalDateTime;
+import java.util.Arrays;
 import java.util.List;
 import java.util.concurrent.TimeUnit;
 
@@ -69,6 +71,12 @@ public class CmsWebsiteServiceImpl extends ServiceImpl<CmsWebsiteMapper, CmsWebs
     @Resource
     private CmsArticleContentService cmsArticleContentService;
     @Resource
+    private CmsProductService cmsProductService;
+    @Resource
+    private CmsCaseService cmsCaseService;
+    @Resource
+    private CmsPageService cmsPageService;
+    @Resource
     private CmsWebsiteMapper cmsWebsiteMapper;
     @Resource
     private ProjectService projectService;
@@ -279,61 +287,17 @@ public class CmsWebsiteServiceImpl extends ServiceImpl<CmsWebsiteMapper, CmsWebs
         });
         cmsLinkService.saveBatch(links);
 
-        // TODO 复制栏目和文章、文章内容
-        CmsNavigationParam cmsNavigationParam = new CmsNavigationParam();
-        cmsNavigationParam.setWebsiteUserId(websiteUserId);
-        cmsNavigationParam.setParentId(0);
-        final List<CmsNavigation> parents = cmsNavigationMapper.selectListAllRel(cmsNavigationParam);
-        parents.forEach(d -> {
-          Integer navigationId = d.getNavigationId();
-          // 复制顶级栏目
-          d.setTenantId(loginUser.getTenantId());
-          d.setUserId(loginUser.getUserId());
-          if (cmsNavigationService.save(d)) {
-            cmsNavigationService.saveAsync(d);
-            // 复制栏目文章
-            CmsArticleParam cmsArticleParam = new CmsArticleParam();
-            cmsArticleParam.setWebsiteUserId(websiteUserId);
-            cmsArticleParam.setCategoryId(navigationId);
-            final List<CmsArticle> articles = cmsArticleMapper.selectListAllRel(cmsArticleParam);
-            articles.forEach(a -> {
-              a.setCategoryId(d.getNavigationId());
-              a.setUserId(loginUser.getUserId());
-              a.setTenantId(loginUser.getTenantId());
-              if (cmsArticleService.save(a)) {
-                final CmsArticleContent content = new CmsArticleContent();
-                content.setArticleId(a.getArticleId());
-                content.setContent(a.getContent());
-                cmsArticleContentService.save(content);
-              }
-            });
-            // 复制子栏目
-            cmsNavigationParam.setParentId(navigationId);
-            final List<CmsNavigation> navigations = cmsNavigationMapper.selectListAllRel(cmsNavigationParam);
-                navigations.forEach(c -> {
-                  cmsArticleParam.setCategoryId(c.getNavigationId());
-                  c.setParentId(d.getNavigationId());
-                  c.setTenantId(loginUser.getTenantId());
-                  c.setUserId(loginUser.getUserId());
-                  cmsNavigationService.save(c);
-                  cmsNavigationService.saveAsync(c);
-                  // 复制子栏目文章
-                  final List<CmsArticle> articles2 = cmsArticleMapper.selectListAllRel(cmsArticleParam);
-                  articles2.forEach(a2 -> {
-                    a2.setCategoryId(c.getNavigationId());
-                    a2.setParentId(c.getParentId());
-                    a2.setUserId(loginUser.getUserId());
-                    a2.setTenantId(loginUser.getTenantId());
-                    if (cmsArticleService.save(a2)) {
-                      final CmsArticleContent content = new CmsArticleContent();
-                      content.setArticleId(a2.getArticleId());
-                      content.setContent(a2.getContent());
-                      cmsArticleContentService.save(content);
-                    }
-                  });
-                });
-          }
-        });
+        // 栏目与内容初始化：按 initDemoData 决定分支
+        if (Boolean.TRUE.equals(website.getInitDemoData())) {
+          // 注册流程勾选「填充示例内容」：生成标准示例栏目与内容（不克隆模板，避免千篇一律）
+          initDemoData(website, loginUser);
+        } else if (Boolean.FALSE.equals(website.getInitDemoData())) {
+          // 注册流程明确不勾选：仅保留基础配置克隆，跳过栏目与文章，站点保持空白骨架
+          log.info("initDemoData=false，跳过示例内容生成，站点保持空白骨架, tenantId={}", loginUser.getTenantId());
+        } else {
+          // 历史行为（后台手动建站等未传 initDemoData）：克隆模板栏目与文章
+          cloneTemplateContent(website, loginUser, websiteUserId);
+        }
       } else {
         log.warn("没有有效的模板ID，跳过复制操作");
       }
@@ -608,4 +572,218 @@ public class CmsWebsiteServiceImpl extends ServiceImpl<CmsWebsiteMapper, CmsWebs
     }
     return candidate;
   }
+
+  // ===== 注册「填充示例内容」：标准示例数据初始化 =====
+
+  /** 产品示例数据：{ 产品名称, 简介 } */
+  private static final String[][] PRODUCT_DEMO = {
+      {"智能营销云平台", "一站式营销自动化工具，覆盖获客、培育、转化全链路，让增长可度量。"},
+      {"企业协同办公系统", "打通沟通、文档与流程，让团队协作更高效、信息不丢失。"},
+      {"数据可视化大屏", "多源数据接入，实时呈现业务全景，辅助经营决策。"},
+      {"客户关系管理 CRM", "沉淀客户资产，提升销售转化与复购，驱动业绩增长。"},
+      {"在线教育解决方案", "直播、录播、互动作业一体化的在线教学平台。"},
+      {"电商直播中台", "从商品到直播到交易，构建私域增长闭环。"}
+  };
+
+  /** 客户案例示例数据：{ 案例名称, 简介, 客户名称, 所属行业 } */
+  private static final String[][] CASE_DEMO = {
+      {"某制造业集团数字化转型", "以数字化中台打通生产与供应链，交付周期显著缩短。", "制造业集团", "制造业"},
+      {"连锁零售智慧门店升级", "门店数字化运营，会员复购率与坪效双提升。", "连锁零售企业", "零售"},
+      {"教育机构在线课堂改造", "线上线下融合教学，覆盖更多学员，扩大营收半径。", "教育科技公司", "教育"},
+      {"医疗机构患者服务中台", "统一预约、问诊与随访，患者满意度明显提升。", "三甲医院", "医疗"},
+      {"物流企业运输调度系统", "智能调度与轨迹监控，运力利用率大幅提高。", "物流企业", "物流"},
+      {"金融企业数据中台建设", "统一数据资产，风控与营销决策更加敏捷。", "城商银行", "金融"}
+  };
+
+  /** 新闻资讯示例数据：{ 标题, 摘要 }（标题支持 {company} 占位符，替换为注册企业名） */
+  private static final String[][] NEWS_DEMO = {
+      {"{company} 荣获年度数字化服务创新奖", "{company}凭借在企业官网与数字化服务领域的持续创新，荣获年度数字化服务创新奖。"},
+      {"企业官网建设的核心要素解析", "从品牌定位、信息架构到视觉体验，拆解一个高转化企业官网的关键要素。"},
+      {"如何选择适合自己的官网模板", "结合行业、预算与运营目标，教你快速匹配最合适的官网模板。"},
+      {"提升网站转化率的 5 个技巧", "落地页、CTA、信任背书、加载速度与内容策略，五招提升转化。"},
+      {"SEO 优化入门指南", "关键词、结构、内容与外链，新手也能上手的 SEO 基础框架。"},
+      {"品牌视觉设计与用户体验", "一致的视觉语言与顺畅的交互，是建立品牌信任的第一步。"}
+  };
+
+  /**
+   * 生成标准示例栏目与内容（注册流程勾选「填充示例内容」时调用）。
+   * 创建 5 个顶部导航栏目 + 关于我们单页 + 6 产品 + 6 案例 + 6 新闻。
+   * 不克隆模板内容，避免新站点千篇一律。
+   */
+  private void initDemoData(CmsWebsite website, User loginUser) {
+    Integer tenantId = loginUser.getTenantId();
+    Integer userId = loginUser.getUserId();
+    final String companyName = StrUtil.isNotBlank(website.getWebsiteName()) ? website.getWebsiteName() : "贵公司";
+
+    // 1. 导航栏目：首页 / 关于我们 / 产品展示 / 客户案例 / 新闻资讯
+    CmsNavigation home = buildNav("首页", "page", "/", 1, 0, tenantId, userId);
+    CmsNavigation about = buildNav("关于我们", "page", "/about", 2, 1, tenantId, userId);
+    CmsNavigation productNav = buildNav("产品展示", "product", "/product", 3, 0, tenantId, userId);
+    CmsNavigation caseNav = buildNav("客户案例", "case", "/case", 4, 0, tenantId, userId);
+    CmsNavigation newsNav = buildNav("新闻资讯", "article", "/article", 5, 0, tenantId, userId);
+    for (CmsNavigation nav : Arrays.asList(home, about, productNav, caseNav, newsNav)) {
+      cmsNavigationService.save(nav);
+    }
+
+    // 2. 关于我们单页（path=about，status=1 已发布）
+    CmsPage aboutPage = new CmsPage();
+    aboutPage.setTitle("关于我们");
+    aboutPage.setPath("about");
+    aboutPage.setContent(buildAboutContent(companyName));
+    aboutPage.setDescription("了解" + companyName + "的发展历程、业务能力与核心价值观。");
+    aboutPage.setKeywords(companyName + ",关于我们,企业简介");
+    aboutPage.setStatus(1);
+    aboutPage.setTenantId(tenantId);
+    cmsPageService.save(aboutPage);
+    // 关联导航栏目（便于后台「单页管理」定位）
+    about.setPageId(aboutPage.getPageId());
+    cmsNavigationService.updateById(about);
+
+    // 3. 产品展示（6 条，categoryId = 产品栏目 navigationId，status=0 可见）
+    int pSort = 1;
+    for (String[] p : PRODUCT_DEMO) {
+      CmsProduct product = new CmsProduct();
+      product.setProductName(p[0]);
+      product.setSummary(p[1]);
+      product.setDescription(p[1]);
+      product.setCategoryId(productNav.getNavigationId());
+      product.setCategoryName(productNav.getTitle());
+      product.setPrice(BigDecimal.ZERO);
+      product.setOriginalPrice(BigDecimal.ZERO);
+      product.setUnit("套");
+      product.setStatus(0);
+      product.setSortNumber(pSort);
+      product.setTop(pSort <= 3 ? 1 : 0);
+      product.setTenantId(tenantId);
+      product.setUserId(userId);
+      cmsProductService.save(product);
+      pSort++;
+    }
+
+    // 4. 客户案例（6 个，categoryId = 案例栏目 navigationId，status=0 可见）
+    int cSort = 1;
+    for (String[] c : CASE_DEMO) {
+      CmsCase cmsCase = new CmsCase();
+      cmsCase.setCaseName(c[0]);
+      cmsCase.setSummary(c[1]);
+      cmsCase.setContent(c[1]);
+      cmsCase.setCustomer(c[2]);
+      cmsCase.setIndustry(c[3]);
+      cmsCase.setCategoryId(caseNav.getNavigationId());
+      cmsCase.setCategoryName(caseNav.getTitle());
+      cmsCase.setStatus(0);
+      cmsCase.setSortNumber(cSort);
+      cmsCase.setTenantId(tenantId);
+      cmsCaseService.save(cmsCase);
+      cSort++;
+    }
+
+    // 5. 新闻资讯（6 篇，categoryId = 资讯栏目 navigationId，status=0 已发布）
+    int aSort = 1;
+    for (String[] a : NEWS_DEMO) {
+      CmsArticle article = new CmsArticle();
+      article.setTitle(a[0].replace("{company}", companyName));
+      article.setModel("article");
+      article.setCategoryId(newsNav.getNavigationId());
+      article.setOverview(a[1].replace("{company}", companyName));
+      article.setStatus(0);
+      article.setSortNumber(aSort);
+      article.setUserId(userId);
+      article.setTenantId(tenantId);
+      article.setAuthor(companyName);
+      if (cmsArticleService.save(article)) {
+        CmsArticleContent content = new CmsArticleContent();
+        content.setArticleId(article.getArticleId());
+        content.setContent(a[1].replace("{company}", companyName));
+        content.setTenantId(tenantId);
+        cmsArticleContentService.save(content);
+      }
+      aSort++;
+    }
+  }
+
+  /**
+   * 克隆模板站点的栏目与文章（历史默认行为，未传 initDemoData 时走此分支，兼容后台手动建站等场景）。
+   */
+  private void cloneTemplateContent(CmsWebsite website, User loginUser, Integer websiteUserId) {
+    CmsNavigationParam cmsNavigationParam = new CmsNavigationParam();
+    cmsNavigationParam.setWebsiteUserId(websiteUserId);
+    cmsNavigationParam.setParentId(0);
+    final List<CmsNavigation> parents = cmsNavigationMapper.selectListAllRel(cmsNavigationParam);
+    parents.forEach(d -> {
+      Integer navigationId = d.getNavigationId();
+      d.setTenantId(loginUser.getTenantId());
+      d.setUserId(loginUser.getUserId());
+      if (cmsNavigationService.save(d)) {
+        cmsNavigationService.saveAsync(d);
+        CmsArticleParam cmsArticleParam = new CmsArticleParam();
+        cmsArticleParam.setWebsiteUserId(websiteUserId);
+        cmsArticleParam.setCategoryId(navigationId);
+        final List<CmsArticle> articles = cmsArticleMapper.selectListAllRel(cmsArticleParam);
+        articles.forEach(a -> {
+          a.setCategoryId(d.getNavigationId());
+          a.setUserId(loginUser.getUserId());
+          a.setTenantId(loginUser.getTenantId());
+          if (cmsArticleService.save(a)) {
+            CmsArticleContent content = new CmsArticleContent();
+            content.setArticleId(a.getArticleId());
+            content.setContent(a.getContent());
+            cmsArticleContentService.save(content);
+          }
+        });
+        cmsNavigationParam.setParentId(navigationId);
+        final List<CmsNavigation> navigations = cmsNavigationMapper.selectListAllRel(cmsNavigationParam);
+        navigations.forEach(c -> {
+          cmsArticleParam.setCategoryId(c.getNavigationId());
+          c.setParentId(d.getNavigationId());
+          c.setTenantId(loginUser.getTenantId());
+          c.setUserId(loginUser.getUserId());
+          cmsNavigationService.save(c);
+          cmsNavigationService.saveAsync(c);
+          final List<CmsArticle> articles2 = cmsArticleMapper.selectListAllRel(cmsArticleParam);
+          articles2.forEach(a2 -> {
+            a2.setCategoryId(c.getNavigationId());
+            a2.setParentId(c.getParentId());
+            a2.setUserId(loginUser.getUserId());
+            a2.setTenantId(loginUser.getTenantId());
+            if (cmsArticleService.save(a2)) {
+              CmsArticleContent content = new CmsArticleContent();
+              content.setArticleId(a2.getArticleId());
+              content.setContent(a2.getContent());
+              cmsArticleContentService.save(content);
+            }
+          });
+        });
+      }
+    });
+  }
+
+  /** 构造一个顶部导航栏目 */
+  private CmsNavigation buildNav(String title, String model, String path, int sort, int type,
+      Integer tenantId, Integer userId) {
+    CmsNavigation nav = new CmsNavigation();
+    nav.setTitle(title);
+    nav.setModel(model);
+    nav.setPath(path);
+    nav.setType(type);
+    nav.setParentId(0);
+    nav.setTop(1);
+    nav.setBottom(0);
+    nav.setPosition(1);
+    nav.setHide(0);
+    nav.setStatus(0);
+    nav.setSortNumber(sort);
+    nav.setTenantId(tenantId);
+    nav.setUserId(userId);
+    return nav;
+  }
+
+  /** 生成关于我们单页正文（富文本 HTML） */
+  private String buildAboutContent(String companyName) {
+    return "<p>欢迎来到 <strong>" + companyName + "</strong>！我们是一家专注于为企业提供数字化解决方案的服务商。</p>"
+        + "<p>自成立以来，" + companyName + "始终以客户成功为中心，围绕官网建设、内容管理与营销增长等场景，"
+        + "提供从咨询、设计到落地运营的一站式服务。</p>"
+        + "<p>我们的团队由资深产品、设计与技术专家组成，已为众多行业客户交付稳定可靠的数字平台。"
+        + "期待与您携手，共创更大价值。</p>";
+  }
 }