diff --git a/src/views/cms/cmsAd/components/Import.vue b/src/views/cms/cmsAd/components/Import.vue
new file mode 100644
index 0000000..524aebc
--- /dev/null
+++ b/src/views/cms/cmsAd/components/Import.vue
@@ -0,0 +1,219 @@
+<!-- 广告位导入备份弹窗 -->
+<template>
+  <ele-modal
+    :width="520"
+    :footer="null"
+    title="导入备份"
+    :visible="visible"
+    @update:visible="updateVisible"
+  >
+    <a-spin :spinning="loading">
+      <a-upload-dragger
+        accept=".xls,.xlsx"
+        :show-upload-list="false"
+        :customRequest="doUpload"
+        style="padding: 24px 0; margin-bottom: 16px"
+      >
+        <p class="ant-upload-drag-icon">
+          <cloud-upload-outlined />
+        </p>
+        <p class="ant-upload-hint">将文件拖到此处，或点击上传</p>
+      </a-upload-dragger>
+    </a-spin>
+    <div class="ele-text-center">
+      <span>只能上传xls、xlsx文件；恢复时：有广告ID则更新，没有则新增</span>
+    </div>
+  </ele-modal>
+</template>
+
+<script lang="ts" setup>
+  import { createVNode, ref } from 'vue';
+  import { message, Modal } from 'ant-design-vue';
+  import { CloudUploadOutlined } from '@ant-design/icons-vue';
+  import { read, utils } from 'xlsx';
+  import { addCmsAd, updateCmsAd } from '@/api/cms/cmsAd';
+  import type { CmsAd } from '@/api/cms/cmsAd/model';
+
+  const emit = defineEmits<{
+    (e: 'done'): void;
+    (e: 'update:visible', visible: boolean): void;
+  }>();
+
+  defineProps<{
+    // 是否打开弹窗
+    visible: boolean;
+  }>();
+
+  // 导入请求状态
+  const loading = ref(false);
+
+  const COL = {
+    adId: '广告ID',
+    type: '类型',
+    code: '唯一标识',
+    categoryId: '栏目ID',
+    categoryName: '栏目名称',
+    name: '广告位名称',
+    width: '宽',
+    height: '高',
+    style: '样式',
+    images: '图片数据',
+    path: '链接',
+    sortNumber: '排序号',
+    comments: '备注',
+    status: '状态',
+    lang: '语言',
+    tenantId: '租户ID',
+    merchantId: '商户ID'
+  } as const;
+
+  const parseNumber = (val: any): number | undefined => {
+    if (val === '' || val === null || val === undefined) {
+      return undefined;
+    }
+    const n = Number(val);
+    return Number.isFinite(n) ? n : undefined;
+  };
+
+  const parseString = (val: any): string | undefined => {
+    if (val === '' || val === null || val === undefined) {
+      return undefined;
+    }
+    return String(val);
+  };
+
+  const normalizeImages = (val: any): string => {
+    const raw = parseString(val);
+    if (!raw) {
+      return '';
+    }
+    // 备份文件中图片数据优先使用 JSON；如果是 url，则补成编辑器保存时的数组格式
+    try {
+      const parsed = JSON.parse(raw);
+      return JSON.stringify(parsed ?? []);
+    } catch (_e) {
+      return JSON.stringify([
+        { uid: '', url: raw, status: 'done', title: '', path: '' }
+      ]);
+    }
+  };
+
+  /* 上传 */
+  const doUpload = async ({ file }: any) => {
+    if (
+      ![
+        'application/vnd.ms-excel',
+        'application/vnd.openxmlformats-officedocument.spreadsheetml.sheet'
+      ].includes(file.type)
+    ) {
+      message.error('只能选择 excel 文件');
+      return false;
+    }
+    if (file.size / 1024 / 1024 > 10) {
+      message.error('大小不能超过 10MB');
+      return false;
+    }
+
+    loading.value = true;
+    try {
+      const buffer = await file.arrayBuffer();
+      const wb = read(buffer, { type: 'array' });
+      const sheetName = wb.SheetNames?.[0];
+      if (!sheetName) {
+        throw new Error('文件中未找到工作表');
+      }
+      const sheet = wb.Sheets[sheetName];
+      const rows = utils.sheet_to_json<Record<string, any>>(sheet, {
+        defval: ''
+      });
+      if (!rows?.length) {
+        throw new Error('文件内容为空');
+      }
+      if (!(COL.code in rows[0]) && !(COL.name in rows[0])) {
+        throw new Error('文件格式不匹配，请使用“备份”导出的文件进行恢复');
+      }
+
+      Modal.confirm({
+        title: '提示',
+        content: `确定要恢复 ${rows.length} 条广告位吗？（有广告ID则更新，没有则新增）`,
+        maskClosable: true,
+        onOk: async () => {
+          const hide = message.loading('恢复中..', 0);
+          let ok = 0;
+          let fail = 0;
+          const errors: string[] = [];
+
+          for (let i = 0; i < rows.length; i++) {
+            const row = rows[i] ?? {};
+            const payload: CmsAd = {
+              adId: parseNumber(row[COL.adId]),
+              type: parseNumber(row[COL.type]),
+              code: parseString(row[COL.code]),
+              categoryId: parseNumber(row[COL.categoryId]),
+              categoryName: parseString(row[COL.categoryName]),
+              name: parseString(row[COL.name]),
+              width: parseString(row[COL.width]),
+              height: parseString(row[COL.height]),
+              style: parseString(row[COL.style]),
+              images: normalizeImages(row[COL.images]),
+              path: parseString(row[COL.path]),
+              sortNumber: parseNumber(row[COL.sortNumber]),
+              comments: parseString(row[COL.comments]),
+              status: parseNumber(row[COL.status]),
+              lang: parseString(row[COL.lang]),
+              tenantId: parseNumber(row[COL.tenantId]),
+              merchantId: parseNumber(row[COL.merchantId])
+            };
+
+            try {
+              const saveOrUpdate = payload.adId ? updateCmsAd : addCmsAd;
+              await saveOrUpdate(payload);
+              ok++;
+            } catch (e: any) {
+              fail++;
+              errors.push(
+                `第${i + 1}行${payload.code ? `(${payload.code})` : ''}: ${
+                  e?.message || '失败'
+                }`
+              );
+            }
+          }
+
+          hide();
+          loading.value = false;
+          if (fail > 0) {
+            message.warning(`恢复完成：成功${ok}，失败${fail}`);
+            // 避免弹窗过长，只展示前几条
+            Modal.error({
+              title: '部分恢复失败',
+              content: createVNode(
+                'pre',
+                {
+                  style:
+                    'white-space: pre-wrap; max-height: 320px; overflow: auto; margin: 0;'
+                },
+                errors.slice(0, 8).join('\n')
+              )
+            });
+          } else {
+            message.success(`恢复完成：成功${ok}`);
+          }
+          updateVisible(false);
+          emit('done');
+        },
+        onCancel: () => {
+          loading.value = false;
+        }
+      });
+    } catch (e: any) {
+      loading.value = false;
+      message.error(e?.message || '解析失败，请重试');
+    }
+    return false;
+  };
+
+  /* 更新 visible */
+  const updateVisible = (value: boolean) => {
+    emit('update:visible', value);
+  };
+</script>
diff --git a/src/views/cms/cmsAd/components/search.vue b/src/views/cms/cmsAd/components/search.vue
index b52f683..2c364ea 100644
--- a/src/views/cms/cmsAd/components/search.vue
+++ b/src/views/cms/cmsAd/components/search.vue
@@ -7,6 +7,10 @@
       </template>
       <span>添加</span>
     </a-button>
+    <a-button type="dashed" :disabled="exportLoading" @click="backup"
+      >备份</a-button
+    >
+    <a-button type="dashed" @click="restore">恢复</a-button>
     <a-tree-select
       allow-clear
       :tree-data="navigationList"
@@ -41,6 +45,7 @@
       // 选中的角色
       selection?: [];
       navigationList?: CmsNavigation[];
+      exportLoading?: boolean;
     }>(),
     {}
   );
@@ -50,6 +55,8 @@
     (e: 'add'): void;
     (e: 'remove'): void;
     (e: 'batchMove'): void;
+    (e: 'backup'): void;
+    (e: 'restore'): void;
   }>();
 
   // 表单数据
@@ -64,6 +71,16 @@
     emit('add');
   };
 
+  // 备份
+  const backup = () => {
+    emit('backup');
+  };
+
+  // 恢复
+  const restore = () => {
+    emit('restore');
+  };
+
   // 按分类查询
   const onCategoryId = (id: number) => {
     where.categoryId = id;
diff --git a/src/views/cms/cmsAd/index.vue b/src/views/cms/cmsAd/index.vue
index e04a76c..4d089e1 100644
--- a/src/views/cms/cmsAd/index.vue
+++ b/src/views/cms/cmsAd/index.vue
@@ -3,7 +3,7 @@
     <a-card :bordered="false" :body-style="{ padding: '16px' }">
       <ele-pro-table
         ref="tableRef"
-        row-key="cmsAdId"
+        row-key="adId"
         :columns="columns"
         :datasource="datasource"
         :customRow="customRow"
@@ -15,6 +15,9 @@
             @search="reload"
             :selection="selection"
             :navigationList="navigationList"
+            :exportLoading="exportLoading"
+            @backup="handleExport"
+            @restore="openImport"
             @add="openEdit"
             @remove="removeBatch"
             @batchMove="openMove"
@@ -41,7 +44,7 @@
             <div :class="`item ${record.style}`">
               <template
                 v-if="record.type != 4"
-                v-for="item in record.imageList"
+                v-for="(item, index) in record.imageList"
                 :key="index"
               >
                 <a-image :src="item.url" :width="80" />
@@ -78,6 +81,9 @@
       :navigationList="navigationList"
       @done="reload"
     />
+
+    <!-- 导入备份弹窗 -->
+    <Import v-model:visible="showImport" @done="reload" />
   </a-page-header>
 </template>
 
@@ -85,6 +91,7 @@
   import { createVNode, ref } from 'vue';
   import { message, Modal } from 'ant-design-vue';
   import { ExclamationCircleOutlined } from '@ant-design/icons-vue';
+  import { utils, writeFile } from 'xlsx';
   import type { EleProTable } from 'ele-admin-pro';
   import { toTreeData } from 'ele-admin-pro';
   import { useI18n } from 'vue-i18n';
@@ -94,11 +101,18 @@
   } from 'ele-admin-pro/es/ele-pro-table/types';
   import Search from './components/search.vue';
   import CmsAdEdit from './components/cmsAdEdit.vue';
-  import { pageCmsAd, removeCmsAd, removeBatchCmsAd } from '@/api/cms/cmsAd';
+  import Import from './components/Import.vue';
+  import {
+    listCmsAd,
+    pageCmsAd,
+    removeBatchCmsAd,
+    removeCmsAd
+  } from '@/api/cms/cmsAd';
   import type { CmsAd, CmsAdParam } from '@/api/cms/cmsAd/model';
   import { CmsNavigation } from '@/api/cms/cmsNavigation/model';
   import { listCmsNavigation } from '@/api/cms/cmsNavigation';
   import { getPageTitle } from '@/utils/common';
+  import { getTenantId } from '@/utils/domain';
 
   // 表格实例
   const tableRef = ref<InstanceType<typeof EleProTable> | null>(null);
@@ -112,10 +126,16 @@
   const showEdit = ref(false);
   // 是否显示批量移动弹窗
   const showMove = ref(false);
+  // 是否显示导入备份弹窗
+  const showImport = ref(false);
   // 栏目数据
   const navigationList = ref<CmsNavigation[]>();
   // 加载状态
   const loading = ref(true);
+  // 导出状态
+  const exportLoading = ref(false);
+  // 记录最新搜索条件，供备份导出使用
+  const lastWhere = ref<CmsAdParam>({});
 
   // 表格数据源
   const datasource: DatasourceFunction = ({
@@ -189,6 +209,9 @@
 
   /* 搜索 */
   const reload = (where?: CmsAdParam) => {
+    if (where) {
+      lastWhere.value = { ...where };
+    }
     selection.value = [];
     tableRef?.value?.reload({ where: where });
   };
@@ -204,6 +227,123 @@
     showMove.value = true;
   };
 
+  /* 打开导入弹窗 */
+  const openImport = () => {
+    showImport.value = true;
+  };
+
+  /* 备份导出 */
+  const handleExport = async () => {
+    if (exportLoading.value) {
+      return;
+    }
+    exportLoading.value = true;
+    message.loading('正在准备导出数据...', 0);
+
+    const array: (string | number)[][] = [
+      [
+        '广告ID',
+        '类型',
+        '唯一标识',
+        '栏目ID',
+        '栏目名称',
+        '广告位名称',
+        '宽',
+        '高',
+        '样式',
+        '图片数据',
+        '链接',
+        '排序号',
+        '备注',
+        '状态',
+        '语言',
+        '租户ID',
+        '商户ID'
+      ]
+    ];
+
+    try {
+      const where: CmsAdParam = {
+        ...(lastWhere.value ?? {}),
+        lang: locale.value || undefined
+      };
+      const list = await listCmsAd(where);
+      if (!list || list.length === 0) {
+        message.destroy();
+        message.warning('没有数据可以导出');
+        exportLoading.value = false;
+        return;
+      }
+
+      list.forEach((d: CmsAd) => {
+        const images = Array.isArray(d.imageList)
+          ? JSON.stringify(d.imageList)
+          : typeof d.images === 'string'
+          ? d.images
+          : JSON.stringify(d.images ?? []);
+        array.push([
+          `${d.adId || ''}`,
+          `${d.type ?? ''}`,
+          `${d.code || ''}`,
+          `${d.categoryId ?? ''}`,
+          `${d.categoryName || ''}`,
+          `${d.name || ''}`,
+          `${d.width || ''}`,
+          `${d.height || ''}`,
+          `${d.style || ''}`,
+          `${images || ''}`,
+          `${d.path || ''}`,
+          `${d.sortNumber ?? ''}`,
+          `${d.comments || ''}`,
+          `${d.status ?? ''}`,
+          `${d.lang || ''}`,
+          `${d.tenantId ?? ''}`,
+          `${d.merchantId ?? ''}`
+        ]);
+      });
+
+      const sheetName = `bak_cms_ad_${getTenantId()}`;
+      const workbook = {
+        SheetNames: [sheetName],
+        Sheets: {}
+      } as any;
+      const sheet = utils.aoa_to_sheet(array);
+      workbook.Sheets[sheetName] = sheet;
+      sheet['!cols'] = [
+        { wch: 10 }, // 广告ID
+        { wch: 8 }, // 类型
+        { wch: 24 }, // 唯一标识
+        { wch: 10 }, // 栏目ID
+        { wch: 18 }, // 栏目名称
+        { wch: 24 }, // 广告位名称
+        { wch: 10 }, // 宽
+        { wch: 10 }, // 高
+        { wch: 20 }, // 样式
+        { wch: 60 }, // 图片数据(JSON)
+        { wch: 30 }, // 链接
+        { wch: 10 }, // 排序号
+        { wch: 24 }, // 备注
+        { wch: 8 }, // 状态
+        { wch: 10 }, // 语言
+        { wch: 10 }, // 租户ID
+        { wch: 10 } // 商户ID
+      ];
+
+      message.destroy();
+      message.loading('正在生成Excel文件...', 0);
+      setTimeout(() => {
+        writeFile(workbook, `${sheetName}.xlsx`);
+        exportLoading.value = false;
+        message.destroy();
+        message.success(`成功导出 ${list.length} 条记录`);
+      }, 600);
+    } catch (e: any) {
+      exportLoading.value = false;
+      message.destroy();
+      message.error(e?.message || '导出失败，请重试');
+    }
+  };
+
   /* 删除单个 */
   const remove = (row: CmsAd) => {
     const hide = message.loading('请求中..', 0);